The Vending Industry is a mature one depending on AAA Location Location Location, with fewer and fewer new ones coming on stream.  Per Unit Sales are low, and increases are capped off by pressure from direct retailing, with only a limited spread of price points, justifying "consumer convenience and or, "captive consumer positioning" tolerated before vending unit sales go flat.  To overcome these growth in vending sales problems and as a plan to significantly increase vending machine sales - Seven Cities Company has  innovated the Original Change Shifting™  Vending Machine Industry Stimulus™ through adding "an  innovated layaway marketing concept addition to vending machine sales.

With Lay Away Vending Marketing ™ location is not as important, since any retail store with a high traffic count, located say ... in a metro shopping mall, is a "location" that works with Lay Away Vending Marketing™  

The machine footprint is small yet unit sales can be increased using Seven Cities Company Lay Away Vending Marketing ™ concept of retailing - this allows the "impulse  consumer buying" of limited offers and those  kinds of sales promotion techniques to be employed to encourage Lay Away Vending® retail sales.  

The Lay Away Vending ®  machine controller is modified from the "vending industry standard controller" using a unique Vending Lay Away ® developed software system that is capable of establishing  an account number for each customer in the Vending Lay Away Machine Data Base™ at the time of initial customer payment establishing their account. 

The  Vending Lay Away Machine Data Base™ system allows payments to the customer account number until a pre-set retail product price is achieved through regular, intermittent customer payments to their account number.

A Vending Lay Away ®  machine can carry product  inventory of the appropriate consumer product, or a product delivery fulfillment  scheme can be used for delivering different products when the customer's purchase is fully paid out.

In the case of a delivered after payment scheme, the machine issues payment receipts with balance to delivery information printed upon the ticket with appropriate customer account numbers and other customer profile purchase information established at the time of the opening of the Vending Lay Away Account™  

Full refunds are available any time a customer wishes to cash out before completed purchase.

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